Texas Tech advertising grad with hands-on agency experience planning multi-channel campaigns across automotive, healthcare, and CPG. I own the work from media brief to board-ready deck and hit the ground running.
I'm a media planner at Mindstream Media Group in Dallas, where I build and execute multi-channel strategies for automotive, healthcare, and premium CPG accounts. My day-to-day spans flight calendars, budget allocations, CPM/CPA projections, vendor coordination, and competitive analysis.
Before Mindstream, I ran integrated marketing campaigns at Engenuity Systems, managing email workflows, HTML/CSS templates, LinkedIn, and print. I also led a client-facing advertising project at Texas Tech's College of Media & Communications as a graduating Account Executive.
I'm looking for a team where I can keep growing as a planner, take on more ownership, and show up ready from day one. I don't need a long ramp-up period.
Real projects from real accounts. These aren't hypotheticals. They're deliverables I've researched, built, and presented at Mindstream Media Group.
Built a multi-stage media deck covering Consideration, Purchase Intent, and Conversion. Translated Chicago market audience data into channel-specific recommendations and a board-ready presentation.
Led vendor evaluation for international tourism media expansion. Analyzed five proposals against a GIC budget, built tiered recommendations, and produced formatted deliverables for leadership review.
Built a multi-iteration competitive intelligence deck using AdClarity and MediaRadar to benchmark fleet ad spend across markets and DMAs. Surfaced strategic gaps and sharpened Jiffy Lube's market positioning in the Chicago area.
Supported paid digital campaigns for a regional healthcare system, coordinating across channels to drive patient acquisition and service line awareness in a competitive DMA.
I'm actively interviewing for full-time media planning and strategy roles. If you need someone organized, driven, and ready to contribute from week one, let's talk.